The Fashions and Styles program negotiates fashions, styles, and identities and situates them at the intersections of design, art, and society. The program brings together artistic and design practice with didactics, teaching practice, and the history and theory of fashion, styles, and culture.
The structural changes in contemporary societies brought about by globalization, migration, new economies and increasing social inequality are also transforming the field of art and design education. Fashions and Styles engages the construction of embodied identities and works on the re-design and de-stereotyping of normative fashions and of corporeal and gender identities. The program provides students with the needed practical, technical, artistic, theoretical, and didactic skills, whereby emphasis is placed on perspectives and approaches informed by intersectionality, the postcolonial condition, and the impact of migration on society. Following Cultural Studies, the concept of “style,” therein, reflects self-will, everyday practices, and migratory histories of (youth-)cultural actors. The foundation for such studies is a research-oriented teaching approach in artistic, didactic and scientific practice in the field of Fashion and Textile Studies.
Together with the two other art and education focused programs offered at the Academy of Fine Arts Vienna – Art and Education and Design and Context – the Fashion and Styles program offers students a unique opportunity of a combined course of study.
All three programs include art and cultural pedagogy at the Institute for Education in the Arts in order to provide students with the principles of the educational sciences and preparatory pedagogical training.
All three art and education bachelor programs offer consecutive master studies.
The Fashion and Styles program fulfills the qualification requirements for teaching positions in secondary schools. The program aims for its graduates to have an artistic, communication- and theory-driven practice that serves as the foundation for socially responsible teaching, art education, the theoretical engagement of fashions and styles, and cultural production.