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With the academic year 2017/18 the Academy of Fine Arts Vienna is starting an educational program that prepares and certifies students to teach in the newly established school subject Technisches und Textiles Werken, which came about as the result of a fusion of subjects focusing on technical and textile crafts.

The new program, titled Design in Context, is built on the premise that such a subject cannot be instituted through an additive approach but has to challenge the historical fixation on technical and textile crafts in creative school subjects.

In contemporary society design become an key field of labor and productivity, the methods of which are profoundly influencing relationships between people and things; and they are far from being limited by exclusive approaches to methods of production or materials.

Design in Context at the Academy of Fine Arts Vienna is an innovative and forward looking model for an education-oriented design program.