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Nargess Khodabakhshi
Research Grantee Academy of Fine Arts Vienna | Dissertation Completion Fellowship 2018|19


This dissertation positions itself in the discourse of fashion studies and investigates the dress and fashion in Iran from a historical perspective. With a multidisciplinary approach this dissertation focuses on the years 1941-1979, during which the large oil revenues sped up the economic development of Iran. Because of the relative political stability in this era, the state’s modernization agenda enforced comprehensive industrial and social reforms in Iran. The rapid urbanization, resulted by these reforms, changed the practices of fashion and dress as like the consumption culture of the Iranian society. This dissertation illuminates, how official narrative of fashion as a symbol of the modernity contributed to the national and international status of the last Iranian monarchy. It examines also the informal narratives of fashion in Iran which present mixed dress practices in a junction of cultural, religious and political debates. This thesis arguments that studying dress and fashion in countries such Iran should rely on a deep understanding of the local culture and history to advance the global debates beyond eurocentrism in fashion

She is a researcher in fashion and dress at the Academy of Fine Arts Vienna. Having a degree in Communication Design from Tehran University, she graduated her Master’s in Fine and Studio Arts in Vienna, and joined the doctoral programme at the Institute for Education in the Arts in 2014. Her main research interests are Iranian Fashion, Fashion Ethnography and Cultural Studies, with a focus on addressing questions about The Urban Clothing in Iran (1941-1979) and its connections to the current debates of Non-western Fashion Studies. In addition to her activities as a communication designer, cultural pedagogue and lecturer she cooperates with some Viennese organizations in their projects to empowerment the immigrants.Nargess Khodabakhshi ist Doktorandin der Philosophie an der Akademie der bildenden Künste Wien. Nach ihrem Abschluss in Kommunikationsdesign BA. Absolvierte 2012 ihr Diplomstudium in bildender Kunst an der Akademie, und promoviert seit 2014 bei Prof. Dr. Elke Gaugele am Institut für das künstlerische Lehramt. Ihre Forschungsschwerpunkte sind iranische Mode, Fashion Ethnography und Cultural Studies. In ihrer Dissertation „Oil-Fashion und Modernization“ erforscht sie Geschichte der Kleidung im Iran, 1941–1979“ und ihre Verbindungen zu den aktuellen Debatten der nicht-westlichen Moden. Neben ihrer Tätigkeit als Kommunikationsdesignerin, Kulturpädagogin und Lektorin kooperiert sie mit einigen Wiener Organisationen in ihren Projekten zur Stärkung von Einwanderern.