Dress and Subversion in Digital Age: "Digital Skin" - Territory of Action
Title Dress and Subversion in Digital Age: "Digital Skin" - Territory of Action
Doctoral Candidate Slavna Martinovic
Related Supervisors
Study Program Dr.-Studium der Philosophie; Kunst u. kulturwiss. Studien (Stzw)
Abstract This Ph.D. proposal addresses the practice of ‘dress' among sub-cultural and counterculturalgroups and its relation to digital wearable technologies. It considers ‘dress' as an extension of thebody, medium for projecting a view or symbolizing a discourse, instead of approaching it as aform of a fashion trend. By studying performances of embodiment in the digital sphere, I willanalyze the shift from the corporeal representation of the physical world into the virtual realmand Social medias. This Ph.D. questions how the new wearable technologies - especially the useof Augmented reality - may bring back the immediacy of the body as a ‘territory' of action by‘materializing' digital realm's ‘visibility' on and around our bodies. Specifically, how the use ofwearable technology may then reflect social performing of identities and sociality in the broadersense. The proposed doctoral project evaluates some of the social and ethical consequences of theuse of Augmented reality, while it dominantly contributes to the field of studying new ways ofthe performance of the body and human embodiment within the digital materiality.Slavna Martinovic has graduated from the London College of Fashion in 1998 starting an international career as a stylist for fashion magazines, later pursuing costume and fashion design. She has lived and worked in Los Angeles, Hong Kong, London and Frankfurt creating in the field of visual art, fashion, film and theatre.In 2009, she has completed MA in Multimedia Arts at the University of Arts in Belgrade and was a guest student through 2015 and 2016 at the Department of New Media at the Goethe University in Frankfurt.Her research interests are a continuation of her decades long interests in dress, fashion and subculture.Currently she divides her time between her career in costume/fashion design and writing her PhD thesis, taking part in symposiums, conferences and workshops within her field of study. The working title of her thesis is Dress and Subversion in the Digital Age: ‘Digital Skin’ -Territory of Action. She lives between Frankfurt, Vienna and Los Angeles and wherever her work may take her.