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The (im)possibility of a Black anti-capitalist fashion label

Event Label
Organisational Units
Education in the Arts
Location Address (1)
Karl-Schweighofer-Gasse 3
Location ZIP and/or City (1)
1070 Vienna
Location Room (1)

Lecture by Anna Menecia Antenete Hambira organized by Elke Gaugele and Sarah Held, studio for Fashions and Styles.

The lecture discusses the necessity of turning away from the idea of the classic fashion label in times of capitalism. Based on her current work from scratch - a reflection in retrospect of the life of a strange herb, Anna Menecia Antenete Hambira gives an overview of the objectives and structures of an anti-capitalist black fashion project. She reports on decolonization practices in the everyday life of the project, "anti-capitalist" fashion production, "emancipated" fashion consumption and the interweaving of different design tools within a fashion-based project.

Anna Menecia Antenete Hambira lives and works as a freelance fashion designer, video director and creative director in Vienna. Her designs and projects deal with topics such as gender, sexuality and race. In her interdisciplinary fashion project amaaena, she combines decolonial strategies, sustainability, consumer criticism, contemporary fashion design and socio-political positioning. Since 01.03.2024 she has been working as a university assistant at the Academy of Fine Arts.